On December 13, 2023, New Love Sports announced that it had successfully won the copyright of new media in China for the 2024-2027 European Champions League (hereinafter referred to as the Champions League), which was the first time that the Champions League had granted exclusive copyright to new media in China. New Love Sports will provide Chinese fans with
On December 13, 2023, New Love Sports announced that it had successfully won the copyright of new media in China for the 2024-2027 European Champions League (hereinafter referred to as the Champions League), which was the first time that the Champions League had granted exclusive copyright to new media in China. New Love Sports will provide Chinese fans with high-definition, smooth and professional live broadcast and on-demand services of the Champions League through its iQiyi sports platform, so that fans can enjoy the top European football feast anytime and anywhere.
The Champions League is the annual football event hosted by the European Football Association Association (UEFA), which is one of the highest level, most influential and most concerned club events in the world. Every year, 32 top clubs from all over Europe participate in the competition. After group matches, knockout rounds and other stages, the European championship is finally decided. With a long history and wonderful competitions, the Champions League has attracted the enthusiastic attention and support of hundreds of millions of fans around the world.
Xin'ai Sports is China's leading sports media platform, with rich sports copyright resources, including the Premier League, Spanish League, German League, Italian League, French League, Chinese Super League, NBA, CBA, WTA, ATP, UFC and many other top domestic and international events. Through its iQiyi sports platform, New Love Sports provides users with high-quality sports content services, including live broadcast, on-demand broadcast, playback, highlights, tidbits, information, comments, interaction and other forms, to meet the diverse needs of users.
The winning of the new media copyright of the Champions League by New Love Sports is an important supplement to its sports copyright layout, and also an important promotion of its sports content services. New Love Sports will make use of its technological and content advantages in the field of new media to create the best experience of watching the Champions League for users, so that users can enjoy the charm and passion of the Champions League on the iQIYI sports platform.
It is understood that after winning the copyright of the new media of the European Championships, New Love Sports will carry out in-depth cooperation with UEFA to jointly promote the influence and popularity of the European Championships in China, provide more content and activities related to the European Championships for Chinese fans, and enhance the sense of participation and belonging of users. At the same time, New Love Sports will also work with a number of partners at home and abroad, including sponsors, advertisers, media, clubs, stars, etc., to create an ecosystem of the Champions League and bring more value and benefits to users.
The following is a comparison of some data on sports copyright between New Love Sports and iQiyi Sports:
platform |
Number of sports copyrights |
Number of sports users |
Duration of watching sports content |
New Love Sports |
More than 40 items |
More than 200 million |
More than 10 billion hours |
IQIYI Sports |
More than 30 items |
More than 150 million |
More than 8 billion hours |
Xin'ai Sports exclusively won the copyright of the new media of the European Championships, and iQiyi Sports became the first choice platform to watch the European Championships. This is a great event in the field of sports media in China, and also a happy event for Chinese fans. Let's look forward to the wonderful events and contents of the Champions League brought to us by New Love Sports and iQiyi Sports, and witness the glory of European football together.