The competition for the broadcasting right of the Champions League is fierce. Can CCTV win again?

The European Champions League (Champions League for short) is one of the highest level football events in the world, attracting hundreds of millions of viewers every year. The broadcasting right of the Champions League is also an important resource for major TV stations and network platforms, because it can bring huge audience ratings and advertising revenue. At present, the broadcasting right of Champions League is in China

The European Champions League (Champions League for short) is one of the highest level football events in the world, attracting hundreds of millions of viewers every year. The broadcasting right of the Champions League is also an important resource for major TV stations and network platforms, because it can bring huge audience ratings and advertising revenue.

At present, the holder of the broadcasting right of the Champions League in the Chinese market is CCTV Sports Channel, which has signed a three-year contract with UEFA since 2018 and won the exclusive broadcasting right of the 2020-2021 season. However, as the contract is about to expire, whether CCTV can continue to keep the fat will still be taken away by other competitors, which has become the focus of the industry and fans.

It is reported that UEFA has started the next round of broadcasting rights bidding, which is expected to be completed by the end of March 2024. At present, many media institutions and platforms have expressed their interest in the broadcasting rights of the Champions League, including Tencent Sports, iQiyi Sports, Youku Sports, PP Sports, etc. These platforms have strong financial strength and user base, and can provide more diversified and personalized viewing experience, such as multi angle playback, interactive comments, data analysis, etc.

Can CCTV win the broadcasting right of the Champions League again? It depends on CCTV's offer and strategy, as well as UEFA's consideration. On the one hand, as a national television station, CCTV has a stable audience and brand influence, and can ensure the public welfare and popularity of the Champions League, which is what UEFA values. On the other hand, CCTV is also facing some challenges and pressures, such as the rising cost of broadcasting, the diversification of audience demand, and the fierce competition.

In order to show the advantages and disadvantages of CCTV and other platforms in the fight for the broadcasting rights of the Champions League, we have made the following table for readers' reference.

To sum up, the fight for the broadcasting right of the Champions League is fierce. Whether CCTV can win again remains to be seen. No matter what the result is, we hope to see more exciting Champions League matches and feel the charm of football.

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