The fight for the right to live the Champions League ended, and many platforms such as Tencent and iQIYI shared the cake. Domestic fans will enjoy the European Games feast

The European Football Champions League (UEFA Champions League for short) is the highest level club football event in the world, attracting hundreds of millions of fans' attention every year. In China, the live broadcast right of the Champions League has always been an important resource for various video platforms, and also the main channel for domestic fans to watch the competition between top European teams. Recently

The European Football Champions League (UEFA Champions League for short) is the highest level club football event in the world, attracting hundreds of millions of fans' attention every year. In China, the live broadcast right of the Champions League has always been an important resource for various video platforms, and also the main channel for domestic fans to watch the competition between top European teams.

Recently, the competition for the right to broadcast the Champions League has finally ended. It is reported that from the 2023-2026 season, the exclusive right to broadcast the Champions League in China will be owned by Tencent Sports. At the same time, Tencent Sports will also carry out secondary distribution with iQiyi, Youku, Bilibili and other platforms, which means that domestic fans will have more choices to watch the wonderful events of the Champions League.

It is understood that during the bidding process, Tencent Sports won the exclusive broadcasting right of the Champions League in China at a price about 30% higher than that of its competitors. This is also another big hit of Tencent Sports after winning the broadcasting right of the English Premier League in 2018. Tencent Sports said that it would provide domestic fans with a full range of high-quality live broadcast services of the Champions League, including live broadcast, highlights, tidbits, data analysis, etc. of each game. At the same time, it would also use its social network advantages to create an interactive platform for the Champions League, so that fans can better participate in the atmosphere of the European game.

In addition to Tencent Sports, other video platforms are also unwilling to lag behind. They have reached cooperation with Tencent Sports one after another and won some broadcasting rights of the Champions League. Among them, iQIYI and Youku will get the right to broadcast 4 live broadcasts of each round of the Champions League, Bilibili will get the right to broadcast 2 live broadcasts of each round of the Champions League, and other platforms such as Mango TV, Qiqiodi, Hupu, etc. will also get the right to broadcast some highlights and tidbits of the Champions League. These platforms said that they would provide fans with different experience of watching the Champions League matches according to their own characteristics and audience. For example, iQIYI would make use of its strong content production capacity to produce original programs related to the Champions League. Youku would invite stars and fans to watch the Champions League together in combination with its rich entertainment resources. Bilibili would play its young and interactive characteristics, Create a secondary community for the Champions League.

The result of the contest for the right to live broadcast of the Champions League is undoubtedly a great blessing for domestic fans. They will have the opportunity to watch all the events of the Champions League on multiple platforms and enjoy the feast of the European Games. According to statistics, the number of visitors to the Champions League in China has exceeded 200 million, which is an important part of the global audience. With the distribution of live broadcast rights of the Champions League, the enthusiasm of domestic fans will be further ignited, and the Chinese market of the Champions League will also usher in new development opportunities.

The following table shows the distribution of live broadcast rights of the Champions League:

give the thumbs-up seventy

share