The right of live broadcast of the Champions League has been shuffled. Tencent, iQiyi, Qiqidi and other platforms have gained some success, and fans have diversified options to watch the game

The European Champions League (Champions League for short) is the highest level club event in European football, attracting hundreds of millions of fans around the world every year. Recently, UEFA announced the distribution of exclusive broadcasting rights in China for the 2023-2026 European Championships, including Tencent Sports, iQiyi Sports, and Knowledgeable

The European Champions League (Champions League for short) is the highest level club event in European football, attracting hundreds of millions of fans around the world every year. Recently, UEFA announced the distribution of exclusive broadcasting rights for the 2023-2026 European Championships in China. Among them, Tencent Sports, iQIYI Sports, Knowledger and many other platforms have achieved their own success, providing more options and experiences for Chinese fans to watch the matches.

It is reported that Tencent Sports has continued to retain the main right of live broadcast of the Champions League, including at least 14 live broadcasts per round, as well as all the highlights, replays and tidbits. In addition, Tencent Sports will also have the exclusive interactive live broadcast right of the Champions League, which can provide more abundant and diversified interactive ways for fans through Tencent video, WeChat, QQ and other platforms, such as bullet screen, red envelope, voting, quiz and so on.

IQIYI Sports won the right of secondary live broadcast of the Champions League, including at least 4 live broadcasts per round, as well as some highlights, replays and tidbits. IQIYI Sports will make use of its advantages in the video field to provide fans with more high-definition and smooth viewing picture quality, as well as more professional and authoritative explanations and comments.

As a platform focusing on football information and community, Knowledgeable has also won the right to broadcast some of the live broadcasts of the Champions League, including at least two live broadcasts in each round, as well as some highlights, replays and tidbits. With its strength in football data and analysis, Knowledger will provide fans with more in-depth and comprehensive game information, as well as a more active and interesting community atmosphere.

In addition to the three platforms mentioned above, UEFA will also work with other partners, such as CCTV, Sina Sports, and Hupu Sports, to promote and disseminate the contents of the Champions League, so that more Chinese fans can enjoy the charm and brilliance of European football.

UEFA said that China is one of the important markets of the Champions League and hopes to provide Chinese fans with more high-quality and diversified match watching services through cooperation with multiple platforms, and also hopes to enhance the influence and popularity of the Champions League in China.

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