Is the Champions League broadcast on CCTV? Experts interpret copyright issues and audience needs

On December 28, 2023, according to CCTV5 program list, the European Champions League (Champions League) is the highest level club event in European football, attracting hundreds of millions of viewers around the world every year. However, in recent years, Chinese audiences have encountered some difficulties when they want to watch the European Championships, because the copyright issue of the European Championships

On December 28, 2023, according to CCTV5 program list, the European Champions League (Champions League) is the highest level club event in European football, attracting hundreds of millions of viewers around the world every year. However, in recent years, Chinese viewers have encountered some difficulties when they want to watch the Champions League. Because the copyright issue of the Champions League has not been properly resolved, CCTV cannot broadcast the Champions League, and can only watch it through online platforms or pay TV. Why does this happen? Is it possible to change in the future? This article will invite experts to interpret the copyright issues and audience needs of the Champions League, and reveal the story behind the broadcast of the Champions League.

The cause of the copyright issue of the Champions League can be traced back to 2018, when UEFA signed a three-year contract with CSL Sports, granting CSL Sports the exclusive right to broadcast the Champions League and Europa League in mainland China and Macao. This means that from the 2018-2019 season, CCTV can no longer broadcast the Champions League matches, and can only watch them through the online platform of CSL Sports or pay TV. This change has aroused dissatisfaction among Chinese audiences, because they believe that the Champions League is a public resource and should be watched by more people for free, rather than being commercialized and monopolized.

Experts believe that the root of the copyright problem of the Champions League lies in the conflict of interests between UEFA and CSL Sports. As the sponsor of the Champions League, UEFA hopes to gain more income by selling copyright, while CSL Sports, as the copyright holder, hopes to gain more profits by reselling copyright. The interests of the two sides are not consistent, leading to difficulties and deadlock in the negotiations. Experts said that UEFA and CSL should consider from a long-term perspective, not only their own interests, but also the needs of the audience and the development of the market, and seek a win-win solution.

Audience demand is an important factor in the broadcasting of the Champions League. According to the survey, Chinese audiences have a very high interest and attention in the Champions League. They hope to watch the Champions League through a variety of channels and ways, including CCTV, online platforms, pay TV, etc. They believe that CCTV, as a national television station, has the responsibility and obligation to provide the audience with high-quality broadcasting services for the Champions League, rather than making the audience pay extra costs and time to watch the Champions League. They hope that CCTV can regain the broadcasting right of the Champions League, or cooperate with CSL Sports to jointly provide viewers with a better viewing experience of the Champions League.

Is it possible to change the broadcasting of the Champions League in the future? Experts said that it depends on many factors, including the attitude of UEFA and CSL sports, the willingness of CCTV, audience feedback, market changes, etc. Experts suggest that UEFA and CSL Sports should respect the needs of the audience, communicate and negotiate with CCTV, and seek a reasonable and fair broadcast scheme of the Champions League, so that more Chinese audiences can enjoy the charm and brilliance of the Champions League.

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