The European Cup is a football match between European national teams hosted by UEFA. It is held every four years and is one of the most concerned sports events in the world. The 2023 European Cup will be held in 13 cities of 13 European countries from June 9 to July 9, with 24 teams participating. It is estimated that more than 5 million people will watch the live games, and the global television audience will reach 2 billion people.
The European Cup is a football match between European national teams hosted by UEFA. It is held every four years and is one of the most concerned sports events in the world. The 2023 European Cup will be held in 13 cities of 13 European countries from June 9 to July 9, with 24 teams participating. It is estimated that more than 5 million people will watch the live games, and the global television audience will reach 2 billion people.
The European Cup is not only a feast for football fans, but also a business opportunity for sponsors. Every European Cup, the European Football Association will choose some sponsors to provide funds and services for the event. At the same time, it also has the right to display its brand around the stadium and on TV. The sponsors of the European Cup are divided into two categories: global sponsors and national sponsors. Global sponsors refer to those who have brand exposure in all European Cup events, while national sponsors refer to those who only have brand exposure in one or several national events.